As the mother of three and grandmother of four, I have told a lot of stories. The ones the little ones like best incorporate something from their lives in the narrative. Of course, this isn’t surprising. The role of storytelling — in oral history, moral teaching, and religion to name a few — has been critical over time and across cultures; it’s a time-tested way to bring people together, acknowledge challenges, and celebrate significant milestones. Through stories families and communities teach cultural values and other important lessons. So it should come as no surprise when a company eager to shape a strong, positive culture turns to storytelling as an important part of that effort.
If you are interested in re-shaping your company culture, learn more from this interview with Carmine Gallo, author of the new book, The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t.
For more on how to use your company’s stories in the context of assessing your organization’s culture, read Karen’s earlier post “Get a Fresh Perspective on Your Organization’s Culture: A (Mostly) Do-It-Yourself Approach.”
© Copyright Laurie Breitner. All rights reserved.