As a market-oriented business strategist and Principal of Karen Lauter Utgoff Consulting, I help startups and existing organizations with a wide range of market-related challenges including entrepreneur development, new venture development, product/service definition, entrepreneurial/start-up marketing and sales, strategic marketing, market-oriented business strategy, and business planning.
My consulting experience spans diverse domains including bioinformatics, software, distance learning, older consumers, elevators, nonprofits and technology commercialization. This breadth has allowed me to develop the skills to assess new markets and industries quickly, identify applicable approaches from other domains, and work collaboratively with a wide range of experts.
I earned my AB from Oberlin College and my MBA from The Wharton School at The University of Pennsylvania. I trained as a consultant at the Wharton Applied Research Center, then a program of The Wharton School.
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